Case study Essay Example | Topics and Well Written Essays - 2250 words

Case study - Essay Example Acquisition or alliance is a kind of strategy where a company purchases ownership stakes of another company in order to capture a particular target market. These strategies are also considered as among the pertinent growth strategies of companies in today’s business environment (Sherman, 2010). Many of the companies have come up with such strategies in the recent years. The latest company that has incorporated this strategy is Facebook. The company acquired the stakes of Instagram. It is the company that provides online services such as photo sharing as well as social networking for the users. The company has more than 30 million users worldwide with a total valuation of the firm of around US$20 million. Facebook, a social media giant offered a price of US$1 billion to purchase the stakes of the company. This acquisition will enhance the position of Facebook in front of its competitors, as through the assistance of it the company can provide finest photo sharing experience to its users all around the globe. This is also considered as among the key growth strategies of Facebook (Wharton, 2012; Kosner, 2012; BBC, 2012). This essay will analyse the entire case about the acquisition approach of Facebook and discuss the various threats and opportunities for the company. Furthermore, the essay will also analyse the methods of strategic development and evaluate the ones that will be applicable in Facebook’s acquisition of Instagram. In the later part of the essay, TOWS matrix will be used to analyse the strategic decisions of Facebook and Instagram regarding the acquisition. Strategic Opportunities and Threats of Facebook It can be observed from the analysis of the case study that Facebook will have certain opportunities as well threats as a result of its approach of acquisition of Instagram. There are certain potential benefits for the company. Opportunities It has been determined that owing to the acquisition of Instagram Facebook will strengthen its p osition in front of its major rivals in the market. Acquisition of Instagram will benefit Facebook users quite considerably. Facebook always intended to provide best photo sharing experiences to the customers or users. In this regard, the acquisition will enable the company to accomplish the aforesaid goal as Instagram is capable of delivering best photo sharing experiences for the users. In addition, the applications provided by Instagram will facilitate users of Facebook to leverage instant filters facility, which will be quite unique. This is also among the major opportunities for Facebook. Furthermore, it has been learnt that pictures and images taken from mobile devices appear to be blurred and ordinary. This aspect of photo viewing experience will be completely changed with the inception of the alliance of Facebook with Instagram as the later will enhance the quality of pictures captured and they can also be easily shared. Moreover, pictures taken with the help of cell phones cannot be processed before uploading them to Facebook, but with the help of

New hollywood Cinema Essay Example | Topics and Well Written Essays - 4000 words

New hollywood Cinema - Essay Example Earlier on, there was the saying that this was the eventual death of Hollywood. This did not only prove to be greatly exaggerated but also a misguided conclusion. Hollywood reinvented itself once again to a new market as a new industry that flourished greatly in changing the marketplace of the media. Major studios that previously dominated the media such as Warner’s, MGM and Paramount continued to dominate the industry. The idea of a movie was still retained as the industry continued looking more complex as days went by. The term Hollywood Renaissance can thus be reduced to denote the adjustment from one period to the other: from classical to new Hollywood (Madsen 1975; Thompson & Bordwell 1994; Solomon 1976) One of the main reasons for Hollywood to retain its place was the rise of the blockbuster movie. In production values, market strategy and budgets, Hollywood changed to a hit driven industry from the early 1950’s. In classical Hollywood, studios would release a few prestige pictures yearly and then would relish an occasional runaway hit. The classical Hollywood would mainly rely on A-class features in order to generate revenue. In new Hollywood it changed from the occasional hit to the well calculated blockbuster. This would lead to changes in the way movies were produced and the thematic topics and styles used (Schaltz 1988; Mast 1992; schaltz 1981). This paper is going to look at the film â€Å"The Godfather† as a product of the new Hollywood era. It is going to examine the film in terms of its industrial, social, formal, political and cultural perspectives as a new Hollywood movie. Industrial perspective Arguably, â€Å"The Godfather† is the best movie of all times based on its level of sales and thematic relevance. It was heavily promoted and advertised. Its production was a big and it had very profitable returns. The godfather veered off the mainstream conventions of a movie when it portrayed a different view of the mafia. It showed the activities of the mafia from inside rather than the American conventional view of the mafia (De Stefano 2007; Schiach 1972; Steinberg 1980). As a new Hollywood film the godfather gained acclaim from across many cultures. Not only in the United States did the movie achieve a lot of success but also in Europe and other places in the world. It has become the best movie since 1965 in cinema attendance. It also sets the pace for other new Hollywood directors and actors. Mario Puzzo had the manuscript of the movie written and passed it on to Robert Evans the production head of paramount at the time. Previously, during the era of vertical integration in Hollywood, such a manuscript could not be taken from the big studios like paramount, played all the roles in the production of a film. In classical era only occasionally hits were released while other movies would be screened all year in the cinema (Lincoln 2005; Silverman 1988) In classical Hollywood, during production a film would be made to a beginning, middle and an end. The godfather defied this formula and didn’t have a definite beginning or events that signified a point of central tendency. However, it had an end similar to that of classical Hollywood era movies. The conventional style of classical Hollywood was such that the actors are used to motivate viewers